Immersive Storytelling, AI & Metaverse For XRtists.

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Immersive Storytelling, AI & Metaverse For XRtists.

60-Hour of Immersive Storytelling Masterclass, AI & Metaverse + 8 extra weeks of XR prototyping.

English

1st to 10th July 2024

Typology: Masterclass With International Immersive Guest Artists

Didactic Material: International Case Studies, Experiencing Award Curated Pieces, Hands-On with Immersive Technologies, Pitch and XR Prototyping.

Where: Milan

Course Director: Mary Matheson

What Does The Immersive Storytelling, AI & Metaverse For XRtists Masterclass Include?

60-hour of full-time immersion plus coaching sessions with international award-winning multi-disciplinary immersive creators for your pitch.

Hands-on learning with cutting-edge immersive and emerging Technologies And International Experts of the Immersive Sector.

Experiencing Immersive Curated Pieces With Immersive Technology + Constant Support from a Tutor, Personal Coaching.

Distribution and financing international system.

Plenary Discussion with international commissioners and final Presentation on the Commissioning Day.

After the 60-hour Masterclass pre-selected artists with 1 year Unity Knowledge will also continue 8 weeks of Online Intense Training on 360 filming, Immersive Sound, Unity, AI and XR prototyping with international immersive creators and experts

Why Should I Participate?

We want to teach you the theory and practical skills necessary when it comes to conceptualising for XR, how to utilise the appropriate tools, workflows, techniques, and approach for creatively producing content with cutting-edge XR technologies, 360, immersive sound, 3D objects, human and location capture and AI.

The demand for skilled immersive creatives in this field is increasing, and this Masterclass will guide you through the world of immersive storytelling showing you exactly why the convergence of immersive and emerging technologies is the next frontier for ArTech expression.

You will learn practically how to conceive and write immersive ideas, and how to utilise the best tools possible to begin making XR creative productions while also applying AI.

Our Immersive Storytelling, AI & Metaverse For XRtists, is a full immersion course running in small groups and covering the fundamentals of immersive technology, the Metaverse, and creative virtual production and will cover the entire immersive production process from concept and pre-production planning to pitch and distribution: conceptualisation, planning, strategies, schedules, workflows, the importance of pre-planning, pretesting and prototyping. Learning how to create the best pitch, how to build the best immersive team, and the most ideal immersive distribution methods for each project.
This high-level Masterclass is a hands-on training course for immersive content production which is growing extensively at the global level, producing high-value immersive content. By combining live-action, CGI, and game engines, immersive productions allow creatives to tell new stories using new worlds and languages. 
You will work with an award-winning, international, multi-disciplinary team of immersive creators and technologists. They will guide you to ideate and plan your immersive project and pitch it to a panel of international commissioners. 

The Masterclass, including 60-hour of full-time onsite plus coaching sessions with international award-winning multi-disciplinary immersive creators for your project work, is designed to understand how emerging technologies and the metaverse are the next frontier for ArTechs expression and how to up-skill your knowledge and capabilities to work at global level, to answer the call of immersive technologies and meet the demand of this fast-growing market. The XR Prototyping Phase is dedicated to instructing artists with over a year of experience in working with Unity on crafting a prototype under the theme of XR for Good, with a specific focus on sustainability and the promotion of positive behaviors for society.
The prototype development phase offers a practical skills journey spanning three distinct phases, culminating in the final presentation on Commissioning Day. During this event, you will receive feedback from an international panel of XR experts, transforming this moment not only into a culmination but also a launchpad for networking opportunities within a rapidly growing and global community. You will explore potential avenues for funding and foster ongoing collaborations beyond the Masterclass.
As you enhance your skills, engage with industry leaders, and contribute to the realm of XR innovation, you will play a pivotal role in shaping the future of our society.

Who Is The Immersive Storytelling, AI & Metaverse For XRtists Masterclass For?

The Immersive Storytelling, AI & Metaverse For XRtists Masterclass is aimed at creatives, immersive producers, filmmakers, independent moviemakers, artists, production designers, VFX supervisors, developers, directors, journalists, broad-cast TV executives, photographers, developers, commissioners from film, TV, games, new media managers, marketing and communication professionals.

The XR Prototyping phase is aimed at Artists and Professionals with more than one year of experience working with UNITY.

What Will I Learn? 

During the Immersive Storytelling, AI & Metaverse For XRtists, you will:

  • Get an overview of the XR Industry, the Immersive Production landscape, AI, Web3, and Metaverse landscape, and the technologies enabling immersive content and virtual worlds.
  • Dive into immersive tech with hands-on workshops.
  • Understand the theory and practical skills, tools, workflows, techniques, approach to immersive narrative and how to produce with the different XR technologies.
  • Learn practically how to produce creative/artistic immersive projects with 360 filming, VR, AR, MR, AI, game engines, immersive sound, virtual production, and the generation of 3D, location, and human capture.
  • Acquire prototyping skills for XR and high-social impact project development.
  • Engage in experiential learning through sensory exercises and more.
  • Discuss production scenarios, challenges, distribution systems, financing and impacts of immersive production use.
  • Ideate and plan your immersive project and pitch it to a panel of international commissioners. 
  • Network and present your prototype for unique opportunities.

After the first phase of the Masterclass, two lucky participants, chosen by our internal jury, will receive extra coaching from our international commissioners and tutors and will be able to refine and improve their pitches to align them with the international market level to be able to pitch to immersive film market festivals.

During the XR Prototyping Phase of 8 weeks, you will get more intense training and realise a prototype under the theme of: “XR For Good” with MIAT international Award Winning tutors. You will works closely with your tutor, receiving personalised feedback and constant support.

Following the third week, you will follow online intense workshop on 360 filming, Immersive sound, Game Engines, 3D Capture, AI and Visual Storytelling, to refine your pitch ideas.

Then, in the following 5 weeks, you will develop your product through 3 different phases: the Whiteboxing process, the Alpha phase and assets creation, and the Beta Phase, concluding with the final presentation.

Eligibility 

  • Age: Participants must be 18+
  • Track Record: Participants must have experience in relevant creative fields including filmmaking, audiovisual, production, digital, and performance (or equivalent) credits.
    • Participants interested in the XR prototyping Phase must prove one year of experience working with UNITY.

What Will I Learn? 

  • Language: Participants must be fluent in English. The language eligibility will be assessed during the interview which will be conducted in English.

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