Some moments define a journey. Others change the course of innovation.
From March 13th to 16th, 2025, at MAUTO—Museo Nazionale dell’Automobile—BLACK CATS and CHEQUERED FLAGS came to life—an unforgettable milestone that has redefined how history can be experienced through immersive storytelling.
The excitement was tangible as enthusiasts, collectors, and families stepped into this immersive and interactive multiplayer #MixedReality experience, merging the legacy of Formula 1 with cutting-edge immersive storytelling. The impact has been profound: generations came together, united by the roar of Ascari’s Ferrari, as history and innovation collided in an unprecedented way. Children discovered the magic of the past through the power of immersive narration while lifelong F1 fans relived the golden era like never before. The emotions felt, the amazement in their eyes, and the reactions to this unique experience have proven the transformative potential of interactive storytelling.
BLACK CATS & CHEQUERED FLAGS is a step forward in the evolution of cultural storytelling, turning history into something that can be lived, felt, and shared. Through interactive Virtual Reality, 360° cinematography, archival footage, Motion Capture, 3D modeling, and multiplayer Mixed Reality, people of all ages stepped into his world—sitting in his Ferrari, racing through Monza, reliving key moments of his career and the legacy with his father who forged his will to become an icon pilot.
For the first time ever, people stepped into the past and worked together like a true 1950s pit crew in an unprecedented multiplayer Mixed Reality experience. Dressed in authentic mechanic jumpsuits from the era, teams of four took on different roles—some changing tires, others cleaning the race number to ensure visibility, while others made sure Alberto Ascari was ready to hit the track again. Seeing the energy, the excitement, and families coming together in perfect coordination was nothing short of extraordinary—a true leap back in time, where history wasn’t just remembered but lived.
Following the overwhelming response, we are thrilled to announce that the experience will continue at MAUTO – Museo Nazionale dell’Automobile in Turin from March 17 to 30.
This is just the beginning.
Stay tuned as we unveil new locations and opportunities to experience this revolutionary project.
A heartfelt thank you to our extraordinary team and our partners @Windtre – Business Partner, @MAUTO – Museo Nazionale dell’Automobile, along with our collaborators @Fondazione Piemonte Innova, @CTE NEXT, and @Autodromo Nazionale Monza, for their trust and vision in bringing this project to life. Co-funded by the European Union | TrialsNet.
📽️ WATCH THE EXPERIENCE IN ACTION!
#MIAT #ImmersiveStorytelling #LiveTheLegend #AlbertoAscari #Formula1 #XR #MixedReality #AI #Innovation #ArtsAndCulture #MAUTO #CreativeTechnology #FutureOfStorytelling #TrialsNet #CTENEXT