MIAT has created and produced for Bulgari “Inside a Roman Gem” an immersive exhibition that from 1st October for three months will be staged in Seoul at Theatre des Lumières.
Inside A Roman Gem immerse the visitor in a journey that explores the essence of Bulgari’s essence heritage and vision; the inspiring link with Roman art and architecture, endlessly enriching the Brand’s aesthetic, guided by ambition, sustained by time.
The creation of the immersive exhibition was developed thanks to 3D reconstructions of the real-world creations from Bulgari’s Heritage Collection, using different particle systems and VFX, complemented by an original immersive sound.
Inside the Roman gem has been conceived as a breathtaking cinematic experience and puts the visitor at the centre of the visual and sound projection. The original music and immersive sound created ah hoc is the driving force that accompanies people through a storytelling approach enhancing Bulgari’s DNA and its creative process towards unique stunning jewels infused by the magnificent Roman splendor.
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